Independent consultancy
Hartley & Co.
The brief
A solo consultant needed a site that felt as considered as her client work — established without being stiff, personal without being precious. The old site was a generic template that buried her actual services.
What I delivered
- Brand-aligned design
- Five-page site build
- Inquiry form
- Branded email setup
Designed outcomes
- Inquiry conversion roughly tripled in the first month
- Average project size grew because pricing now lives on the site
- Reply emails come from a branded address — no more @gmail confusion
