Neighborhood bakery
Maple Lane Bakery
The brief
A small-batch bakery taking orders by Instagram DM. Customers kept missing weekly drops, the owner kept losing track of orders, and there was nowhere to send a wholesale lead.
What I delivered
- Brand photography direction
- Online order form
- Weekly drop calendar
- Wholesale inquiry page
Designed outcomes
- Weekly drops sell out before doors open most weeks
- Wholesale leads now come in through one form instead of DMs
- Customer no-shows dropped after adding pickup confirmation emails
