Selected work

Small businesses, beautifully online.

A note on this page

Fenley Media is a young studio. The case studies below are concept briefs — fully designed projects that show how I work, what I deliver, and the kind of outcomes my approach is built for. Real client work will replace them as projects ship.

Independent consultancy

Hartley & Co.

The brief

A solo consultant needed a site that felt as considered as her client work — established without being stiff, personal without being precious. The old site was a generic template that buried her actual services.

What I delivered

Brand-aligned design
Five-page site build
Inquiry form
Branded email setup

Palette

Linen

#f8f5ef

Ink

#2d2d2d

Sand

#c9b99a

Clay

#8b7355

Designed outcomes

Inquiry conversion roughly tripled in the first month
Average project size grew because pricing now lives on the site
Reply emails come from a branded address — no more @gmail confusion

"It finally feels like the same person who shows up for client meetings. People reach out already taking me seriously."
— Concept brief, Hartley & Co.

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Neighborhood bakery

Maple Lane Bakery

The brief

A small-batch bakery taking orders by Instagram DM. Customers kept missing weekly drops, the owner kept losing track of orders, and there was nowhere to send a wholesale lead.

What I delivered

Brand photography direction
Online order form
Weekly drop calendar
Wholesale inquiry page

Palette

Cream

#fbf6ec

Espresso

#3a2a1a

Crust

#d4a574

Caramel

#8c5a2b

Designed outcomes

Weekly drops sell out before doors open most weeks
Wholesale leads now come in through one form instead of DMs
Customer no-shows dropped after adding pickup confirmation emails

"I get to bake again. The website does the part of the job I was bad at."
— Concept brief, Maple Lane Bakery

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Wellness practice

Sage Studio

The brief

A two-practitioner wellness studio wanted something that felt as calm as the room you walk into. The previous site looked like every other Squarespace yoga template and the booking link went to a separate platform with mismatched branding.

What I delivered

Brand-aligned design
Booking integration
Practitioner bios
On-brand inbox

Palette

Stone

#f3efe6

Pine

#2f3a2f

Sage

#a9b39a

Sand

#c9b99a

Designed outcomes

First-time bookings up roughly 40% in the first two months
Drop-off on the booking page reduced after matching the studio palette
Email confirmations finally feel like part of the practice

"Clients tell me the website feels like the studio. That was the whole point."
— Concept brief, Sage Studio

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Could yours be next?

Let's design something that feels like you.

Tell me about your business, share your colors and logo, and I'll come back within two business days with a path forward.

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